BrokeNCYDE - Will Never Die
Release date: November 9, 2010 (BreakSilence Recordings/Suburban Noize Records)
Every once in a great while, a work of art is produced that is so unique, so forward-thinking, so ahead of its time and so groundbreaking that it forces you to reevaluate everything you thought you knew about a particular medium. In the world of film, for example, that game-changing work of art is Tommy Wiseau's cinematic masterpiece, The Room. When it comes to music, it might very well be the latest album from BrokeNCYDE, Will Never Die.
Let's say I asked you to make a list of the best things about music. Also, let's say you're a 15-year-old girl. Your list would probably look something like this:
- cute boys with teased, highlighted and disheveled hairdos
- techno beats
- a cute boy who sings cleanly
- naughty words
- a cute boy who screams
- cute white boys rapping
- a slow jam
- hilarious between-song skits
- cute white boys playing reggae
- references to weed, alcohol and promiscuous sex
This is, quite simply, a landmark release. I have little doubt that, 50 or 60 years from now, when music historians are looking back on the music that defined the early 21st century, Will Never Die will emerge as a generational touchstone, in much the same way that Nevermind defines early '90s Gen Xers and Sgt. Pepper's Lonely Hearts Club Band defines late '60s Baby Boomers. When the teenagers of today are old and gray, looking back wistfully on the "good old days" of deep-cut V-necks, skinny jeans and Scion xB's, BrokeNCYDE will most certainly be playing in the background.
This is the soundtrack to a generation. If you buy only one album this century, make it Will Never Die.